A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few the reason why you need to protect your brand:

Notice

Trademark registration of the mark gives everyone constructive notice of one’s ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a look up an identical or similar mark as yours will see that you already own the mark, it is therefore put on notice that its use of an identical or similar mark to yours may result in trademark infringement. The third party is placed on notice to choose a new and different mark. With such notice, registering your mark prevents any conflict in foreseeable future.

Social Media

Social media is a fundamental resource for a lot of businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social websites venue has policies in place to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can make the venue suspending the wrongdoer’s social media account. Observe venue’s policies for more. However, I have found that a person complain to a social media site of those wrongdoing and claim that another is certainly your brand without permission, the sites administrator responds with a request of proof of ownership of the subject type. A trademark registration gives compelling proof brand control.

Brand Loyalty

Registering your mark shows a dedication to your logo and shows clients that commitment. The goodwill that could be developed through such commitment is invaluable to an Online trademark renewal fees india-business.

Cybersquatting

Cybersquatters register domain names that are exactly the same or significantly like other parties’ trademarks or known brands with truly the only purpose of selling them (to the rightful owner) as a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register an internet site name that is identical or similar with your trademark.

Trademark Renewals

Trademark registration can are as long as you continue utilizing the mark in commerce. There are some firms that have registered trademarks that happen to be over a century old.

Trademark registration may quit for organization, no matter. However, there a number of compelling reasons for protecting your brand as you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.